Combine creativity with the technology and you have the opportunity to create something exponentially more powerful.
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Customer experience is about understanding what the customer wants throughout their journey and iterating to continuously improve what you're delivering.
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Mobile usage continues to expand making it more important than ever to understand how to optimize the experience around for mobile content.
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Customer experience mapping uncovers opportunities to offer your prospect great information, tools, and stories that draw them closer to your brand.
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So before we design something. Before we put witty words to paper. Let’s put our creative strategy to the test. Let’s ask these four questions.
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The evidence gathering effort should match the project parameters (budget, timeline, etc). So how do you decide what the customer experience deserves?
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Unless we want to compete solely on price, we need to optimize for more than search. We need to optimize for the things that our prospects really want.
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Asking a Beautiful Question feels positive while being a disruptor feels negative. Being negative is easy. Being engaging and inclusive takes work.
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Understand the numbers and the humans who generate those numbers. In the future, it will become the price to play in marketing.
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It takes more over-hyped headline writing. Your audience knows what you're up to and they will treat you according to the route you take.
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Behavioral study can unlock some valuable strategic direction. There are some simple ways to get started. See what it can do for your efforts
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It’s nice to step back and think about how our storytelling could have a positive effect on our readers’ lives.
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Cultivating better customers starts with storytelling. Because it allows us to tap into our most powerful marketing tool – our prospects' imagination.
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Generating quality leads takes focus and strategy. Here are four steps that can help add that to your efforts to connect with those quality leads.
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Going old school means thinking about your storytelling as a campaign. It's an old term from the world of advertising. But it's worth rediscovering.
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You can’t be thankful without first having a sense of humility. And humility is the quality that is at the very core of great brand storytelling.
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Too often, companies settle for a generic image with their communication. Yes, it can add visual appeal, but it doesn't have near the power of illustrating the point you are making.
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It could be a blog post, an ebook, a worksheet, an interview with an expert, and more. Whatever it is, just make sure it’s useful. If you do that, it will be worth your and your prospect’s time.
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We can (and should ) automate the delivery of information. But that should not overshadow the most important part of what we offer. Information is valuable. Inspiration is invaluable.
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Here are three things we can do to protect our reputation and improve the chances of winning readers’ attention.
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